Giv Verden Mening
Syddansk Universitet
INTEGRATED CAMPAIGN
What would the world look like without engineers?
We built a series of objects that were designed not to work. The objects showed how everyday objects would look like if an engineer hadn’t been part of the process.
Each piece represented a specific engineering programme. Along with the objects we created an integrated campaign and a visual universe.
The aim was to create awareness about the engineering programmes at the University of Southern Denmark and make engineering appeal to a new and younger generation.
Translation: The world wouldn’t make sense without engineers. Check out our engineering programmes at sdu.dk/ing
Films
Behind the scenes
Creative: Clara Prior-Knock
Creative: Marie Frederiksen
Art Director: Marie Frederiksen
Copywriter: Clara Prior-Knock
Photographer: Rasmus Lind