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Syddansk Universitet
INTEGRATED CAMPAIGN
What would the world look like without engineers?
We built a series of objects that were designed not to work. The objects showed how everyday objects would look like if an engineer hadn’t been part of the process.
Each piece represented a specific engineering programme. Along with the objects we created an integrated campaign and a visual universe.
The aim was to create awareness about the engineering programmes at the University of Southern Denmark and make engineering appeal to a new and younger generation.
Translation: ”The world wouldn’t make sense without engineers. Check out our engineering programmes at sdu.dk/ing”
Films — click to play
Behind the scenes
Credits:
Clara Prior-Knock — Creative & Copywriter
Marie Frederiksen — Creative & Art Director
Rasmus Lind — Photographer